© 2018 Iain Mcbride

Councillor Julie Rook, Kent County Council

Of all the media training I have undertaken, this has to be the best. Well done for a brilliant training session - if I ever have the opportunity to do it again, without a doubt, I would be at the front of the queue.

Claire Ziwa, Head of Media and PR, Essex Police

At Essex Police we needed a media guide to aid the professional development of staff working within the Press Office function. We were really pleased with the guide that was produced by Iain. It contained lots of useful information and examples, which really helped staff to understand more complex areas of the businesses. I would recommend Iain, as he is a pleasure to work with and we have always been happy with the end result.

The media exposure was incredibly realistic - and really made me think about some of the strategic issues that may emerge at such an event.
 

I gained excellent experience of dealing with press and PR at a challenging time when there were many unknowns.

Perhaps the best testimonial I can give is that when, a week later, I found myself confronted with a real crisis and media challenge, I started applying what I had learned - and it helped in a big way.

Quotes from delegates on the National Leadership Course run by Kent County Council

WHAT PEOPLE SAY

Jamie Weir, Head of Corporate Communications and PR at EKC Group

Iain's experience clearly shines through when he's delivering media training. I recently commissioned him to deliver a day's training for a number of our senior staff. He didn't disappoint, giving clear, focused advice which helped participants with the practical elements of being interviewed by a journalist. From print to broadcast, Iain gave great advice on how an interview is likely to be structured, alongside a suite of techniques for interviewees. I have no hesitation in recommending him to other companies in need of some high quality media training.

Sandra Michael, Head of Communications, Kent Fire and Rescue Service

Iain helped us work out a programme of media training to reach our managers in the most effective way possible.  The series of courses were very well received by everyone and feedback from managers was that they not only enjoyed the courses but felt more confident and better able to handle media interviews as a result.

I can strongly recommend Iain's services. He organised bespoke TV training for both councillors and senior officers, and the feedback we had from both groups was excellent. In particular the interviews, based on real scenarios, gave them the confidence to appear on television, and helped them overcome some of the fear about being questioned on camera. 

Kevin Boorman, Marketing & Major Projects Manager, Hastings Borough Council

John Staples, Public Relations Consultant and former head of news at Medway Council, Southeastern and Victim Support.

I have called upon Iain's services many times because he is good at what he does. I have arranged for him to carry out media training for the senior management teams while I was media manager at Medway Council, Southeastern trains and external communications manager at the charity Victim Support.


Iain has a very strong TV journalism background and he puts this experience to very good use when media training, teaching people how to interview effectively and well. He is also a nice guy who puts even the most nervous person on a training session at ease and everybody he has trained for me has provided very positive feedback.

Feedback from course run for Eastern and Coastal Kent Primary Care Trust

Fantastic, really beneficial.


Really enjoyed it and it's given me a lot more confidence.

I have had the pleasure of working with Iain for many years. His  professionalism and knowledge of the media industry  is  outstanding and has been invaluable in raising our profile online, in the papers and on TV.

John Best, Racehorse Trainer

David Ibbott, D1Vocational Training

An informative insight into constructing an effective press release, presented in a relaxed atmosphere, with excellent after the event support.  A worthwhile mornings investment of time, great value for money, it did everything it said on the tin. 

Stephen Waugh, Managing Director Ardo

This was an excellent exercise that highlighted both the strengths and weaknesses of our crisis management system and most importantly the management team - invaluable lessons learned.

The corporate video you produced for our new equestrian product Equi-Ping was so versatile, not only did it raise our profile at the UKs biggest equestrian trade fair but we used it as a video release for the media and now offer it to retailers as an online tool to help sell the product to their customers. We can't thank you enough.

Martin Smith, Director ESDE Ltd

Michelle Wall, Head of HR & Learning and Development, Essex Police

Iain took full responsibility for our media exercise to help us recruit one of our senior officer team. He presented the issue to give an authentic real time feel, where the candidates felt challenged. I would recommend Iain to other organisations where the public perception and the media attention are everyday issues.

Eunice Shang-Simpson, Crown Advocate, Crown Prosecution Service

I found the course very helpful indeed. Iain really helped make the course much less nerve racking than it would otherwise have been and gave 100% attention to all delegates.

Iain provided an excellent training programme for a diverse range of NHS staff - both clinical and non-clinical. Everyone really enjoyed the day and now feel more confident when working with the media.

Laura Warren, Communications Manager, Dartford, Gravesham & Swanley Primary Care Trust

Mark Wyatt, Chairman Kent Community Recycling

For civility, professionalism and value for money - if you are looking for someone to produce a top quality DVD for you, Iain is without a doubt your man. Nothing is too much trouble for him. We are greatly indebted to Iain.

Officers' comments after media training day for Kent Police

Handy practical advice from a real practitioner.


Very good outside speaker.
It was well presented and inspired confidence in media matters.


An excellent afternoon - very informative, using an experienced reporter - very, very good.


An extremely worthwhile session from which I gleaned a lot of information.


A very useful input. Having had a 'pointed' experience or two with the press this has put me slightly more at ease.

Iain prepared two tailored media training programmes for the NCPTA senior managers and our team of regional advisers. The training was very effective and continues to prove valuable for the whole team.

David Butler, Chief Executive, National Confederation of Parent Teacher Association

Ray Lewis, Kent Wildlife Trust

Iain's relaxed approach and engaging style quickly helped build confidence in each group. It was an object lesson in how to maximise media opportunities whilst, at the same time, avoiding the pitfalls.

Roz Glick, Kent Business Link

It has been excellent working with Iain and all the feedback from the staff has been very positive. They all found it valuable to their work and it has given them the confidence to face the media.

Excellent day, really worthwhile.


I learned a lot and it's made me much more confident about dealing with the media.


Very valuable experience.

Senior executives South East Coast Ambulance Service

Sylvia Beacham. Kent and Medway Public Health Network

Iain provided two excellent workshops for us which the participants found really useful.

Rachel McMeeking, Veterinary Surgeon

 I found Iain's course very helpful and informative. It was very interesting to learn from Iain's clearly extensive experience.

Iain Radcliffe, Honda

The training has given us the best preparation to respond and react positively and professionally."

Jeff Dodds, Callaway

The positive results of this training are instantly visible."

 Iain's depth of practical experience is invaluable. I have no doubt the skills and knowledge gained will be of benefit.

Claire Moulsher, Acting Chief Crown Prosecutor, Crown Prosecution Service