A crisis can strike an organisation at any time, and that's when it is vital you manage your reputation. 

Five minutes of inaction, or a poor response, can destroy a hard won positive profile and do huge damage.

I can offer practical help handling the nightmare situations. The worst approach is "no comment" as this gives journalists almost limitless scope to say what they like.  Almost as bad is meaningless corporate speak that fails to deal with the issue at hand.

I have wide ranging experience dealing with crises including three international incidents, a bombing, shootings, murders and public protests.